A Drop That Sold Out In 24 Hours.
Biyaya was launching a new design and needed real anticipation — not just an announcement, but demand waiting at the door before release.
Skip the product ad. I cut a behind-the-scenes edit of the GTA-inspired map artwork coming to life — enough process to hook curiosity, with the final piece kept under wraps.
A teaser-led BTS short that turned the making-of into the marketing.
